New ICP, new brand, new messaging. A webinar launch, all in one week.
Before
Farhoon Asim had 79K followers, but most of his leads couldn't afford the offer.
What we did
Took the brand upmarket, to people who could pay a higher price
New messaging and visuals to match
Launched it with a webinar
Result
232signed up
79showed up live
64stayed to the end
38/38call slots booked in 2 minutes
The profileLaunch weekLaunch stories
My own account
2.2M views in 90 days.
Same system, on my own account. No ads, no paid reach.
Result
2.2Mviews, last 90 days
1.2Mpeople reached
105Kinteractions
+928new followers
@adam_bjoorn · 90 daysInteractions
Ljung Handelsträdgård
10X views on Instagram in 30 days. +120% on Facebook.
Before
A local garden centre in Sweden, open since 1946. Online it was hard to recognise. Posts came now and then, and so did the traffic.
What I did
A brand people recognise: new look, bio and highlights
30 posts on Instagram, 20 on Facebook, in one month
No face on camera needed
Result
10XInstagram views in 30 days
48,222Facebook views in 28 days, +120%
13,777Facebook viewers, +83%
2,143Facebook interactions, +105%
About 60,000 views a month, so 720,000 a year, from people in their area who want what they sell.
The brandThe contentIG before · 90 daysIG after · 30 daysFacebook · 28 days
02
How it works
01
Brand positioning
The foundations. Who you are for, what you stand against, and how it looks. Positioning, messaging, visuals and logo.
02
Profile optimization
Your Instagram and YouTube rebuilt to convert. Bio, highlights, pinned posts, banner and description. A stranger lands and understands you in five seconds.
03
Content for reach
Scripts, edits, captions and posting, every week. Built around proven formats, so the content gets seen by the right people.
04
Lead generation
Reach only pays when it turns into leads. Content made for the exact person who can buy, with a clear next step on posts and stories.
05
Conversion
From lead to booked call. Keywords, link, booking page and follow-up. You run the sales calls, and if sales is the leak, I show you where.
06
Tracking
Two numbers every month: impressions and leads who reach out. You see where each lead came from, so we make more of what works.
25 minutes on Google Meet
Book a call.
Nothing to prepare. Pick a time and I'll tell you if I can help.